![]() What four words did Reeves add? It is springtime and The sign now read: It is springtime and I am blind. Before long, the cup was running over with cash, and the once sad-looking blind man, feeling his bounty, beamed. Other people soon stopped, talked to the man, and plucked dollar bills from their wallets. Pinks popular book, To Sell is Human, is about shattering myths about sales and teaches peopl. Almost immediately, a few people dropped coins into the man’s cup. Watch this exclusive keynote from bestselling author Dan Pink. Reeves took a marker and added his four words, and he and his friend stepped back to watch. Reeves then introduced himself to the beleaguered man, explained that he knew something about advertising, and offered to change the sign ever so slightly to increase donations. He told his colleague something to the effect of: “I bet I can dramatically increase the amount of money that guy is raising simply by adding four words to his sign.” Reeves’s skeptical friend took him up on the wager. His attempts to move others to donate money were coming up short. Unfortunately for the man, the cup contained only a few coins. ![]() He had a cup for donations and beside it was a sign, handwritten on cardboard, that read: I AM BLIND. On the way back to their Madison Avenue office, they encountered a man sitting in the park, begging for money. ![]() “One afternoon, Reeves and a colleague were having lunch in Central Park. Bestselling author Daniel Pink’s new book, To Sell Is Human: The Surprising Truth about Moving Others, argues we are all in the sales business.Whether you are an educator, an art director or a. ![]()
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